|About the Book|
A book that wont age: Each copy includes a code for 4-month membership to DualBook.com, which provides constant online updates and email bulletins to readers Sensible and practical plan to transfer your brand to the electronic age ExtremelyMoreA book that wont age: Each copy includes a code for 4-month membership to DualBook.com, which provides constant online updates and email bulletins to readers Sensible and practical plan to transfer your brand to the electronic age Extremely successful when published in cloth in 2001 Packed with new and updated global cases Contributors Peppers and Rogers [inventors of the 1-to-1 marketing concept] are two of the worlds top marketing and Internet experts This is the worlds first interactive business book, updated weekly on the DualBook.com website. It examines the controversial marriage between offline retailers and online e-tailers, and tries to anticipate the direction that traditional retailing will take over the next few years and how e-tailers will contend with low earnings, weak distribution and limited customer support. It also includes contributuions from two respected online marketing experts, Martha Rogers and Don Peppers. With an intriguing mix of theory, case study, practical advice and weekly updates on the DualBook website, this respected Internet authority gives retailers and dot.com companies clear guidelines for a successful clicks-and-mortar marriage. The exclusive case studies and candid exposes reveal how the worlds leading retailers and e-tailers are operating their clicks and mortar strategies. Cases include Toys R Us, Nokia, Amazon.com, Barnes & Noble, 7-Eleven, The Body Shop, CVS.com and others.